Employment

WEBSITE DEVELOPMENT AND SEO

Global Air Supplies Ltd

November 2021 – PRESENT

Responsible for the management of the company’s various different websites to deliver compelling experiences for customers, prospects, end users and other stakeholders. 

  • Develop and maintain websites including:
    • Domain & Hosting management
    • UX Design
    • Development, technical & maintenance
    • Content management
    • Ecommerce
    • SAGE integration 
    • Reporting – analytics & ecommerce
    • Market research
    • Agency management
    • Optimisation and performance management
  • Manage and implement SEO strategies to build and maintain online rankings, across paid and organic, including
    • Strategy
    • Content 
    • Implementation
    • Reporting
  • Presenting new concepts to stakeholders 
  • Copywriting 
  • Landing page & microsite creation 

Marketing Manager

Global Air Supplies Ltd

November 2020 – November 2021

Responsible for managing the marketing department and associated brands including: 

  • Managing the team (3 direct reports) 
  • Strategy and planning 
  • Budgets and expense management 
  • Campaign and content management across owned and 3rd party brands
  • Exhibition management and planning
  • Developing processes for the day to day running of the department
  • Management of external SEO agency
  • Overseeing the social media strategy 
  • Product launch campaigns
  • Website management

MARKETING MANAGER

EB Equipment & EB Motorsport

December 2018 – PRESENT

Management of all marketing, design and digital aspects of 2 businesses – EB Equipment & EB Motorsport, including

  • Developing the marketing strategy
  • Developing brand guidelines
  • Re-creating all marketing material including printed literature
  • Redesign/rebuild websites (using WordPress)
  • cPanel and MySQL management
  • Driving website sales
  • Managing online user accounts
  • Increasing website views / interactions
  • Increasing organic SEO and analysing Google Analytics data
  • Increasing social media following
  • Developing specific campaigns to increase brand and product awareness
  • Implementing Google Ads across specific campaigns (PPC)
  • Exhibition planning (UK & abroad)
  • Large scale graphics for exhibitions and vehicles
  • Restructuring the filing system within the marketing department
  • Printed advertising
  • Video project management
  • Restructuring product codes and descriptions on account management software (SAGE)
  • Content writing
  • Uniform – brand image
  • Social media advertising – paid
  • Product photography

Marketing & Design Coordinator

SALUS Controls

September 2017 – December 2018

Responsible for coordinating marketing, design and websites across the UK, Nordic regions, France and Germany including:

  • Project management and re-development of websites for 9 regions within the EU
  • Testing user experience and functionality
  • Arranging language translations for marketing content 
  • Domain name management
  • cPanel and MySQL management
  • Google analytics reporting
  • Management of external SEO agency
  • Planning the digital marketing strategy
  • Planning the digital content strategy
  • Social media for UK, France and Germany
  • Email marketing for UK, France and Germany
  • Producing launch material including flyers and spec sheets for various regions
  • Producing various printed media such as flyers & brochures for the UK, France and Germany
  • Exhibition planning and graphics
  • Creating power-point presentations for sales purposes

GRAPHIC DESIGNER

TK Components

August 2016 – September 2017

  • Designing a wide range of marketing material including, flyers, online adverts and newsletters
  • Preparing designs for print
  • Photography and image enhancement
  • Re-colouring CGI images 
  • Re-drawing various illustrations as vectors
  • Designing and developing concepts for covers
  • Email design 
  • Logo design 

GRAPHIC DESIGNER/ MARKETING COORDINATOR

Specialised Tools & Equipment Ltd

February 2014 – August 2016

  • Designing email campaigns and monitoring responses
  • Designing product packaging
  • Designing catalogues and liaising with the managing director to decide the contents of the catalogues
  • Sourcing print for publications including catalogues
  • Collecting and organising customer data for marketing
  • Organising and attending exhibitions and events
  • Designing a wide variety of marketing material including pop up banners, business cards
  • Photography and image enhancement

MARKETING COORDINATOR / PA TO MD

Support Dogs

February 2012 – February 2014

  • Assisting the managing director in a vareity of tasks
  • Re designing and maintaining the website
  • Analysing the success of the website via Google analytics
  • Producing and designing magazines and newsletters
  • Designing adverts and liaising with advertising companies
  • Designing various marketing material such as leaflets, pop up banners, posters etc. and preparing them for print
  • Analysing and developing the use of social media
  • Event planning and coordination
  • Designing new saleable products
  • Managing the online shop and recording of income
  • Attending networking events

WORKING ABROAD

Tenerife

2010-2012

In 2010 I moved to Tenerife for the summer. Whilst there I worked for a local bar doing PR work. I gained experience in talking to a wide variety of people from different age groups and genders which greatly boosted my confidence.

DOWNLOAD PRINTABLE CV

Contact Me

sarah.moore@live.co.uk
07894 114270

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